Keeping pace with the changing times , the 100 years old Bengal Home Industries Association , which promotes Bengal’s handloom and handicraft items , will introduce online marketplace for artisans next year.
Set up by a group of a patriotic citizens of Bengal in 1916 to encourage Indian weavers and craftsmen to make indigenous products as a part of Swadeshi movement in British – ruled India , it networked among village craftsmen , collected and sold their cotton , silk , jute , terracotta and wooden products.
“The founding principle of the organisation was to promote “SWADESHI” goods against the onslaught of “Bileiti Jinish” (consumer products from ENGLAND); and it also promoted the cause of self reliance of women all these years by sourcing products from self – help groups” , Honorary Secretary of the association Mohua Bose told PTI.
To evolve in the new age of e-commerce , the organisation was at present preparing a digitised inventory of over 20,000 of its merchandise of exquisite brass, copper , paper mâché, dokra, sandalwood words as well as fabrics of cotton , silk , jute which will be ready by January next year , Bose said.
Reference : https://www.udayavani.com/english/news/national/177552/bengal-home-industries-go-online#Er3WC98hOEoJxWGI.99
Daroonjinish 