The core idea of sustainable crafts can be crystallized into six themes:

SUSTAINABILITY

Sustainability is the design, implementation and use of a product, service and activity, while taking into account the effects on the environment throughout its life cycle. Social sustainability is also important; products must not be manufactured at the expense of those in less fortunate circumstances.

CULTURE

Sustainable culture is skills and knowledge capital that is transferred to future generations as a vital way of life that respects nature. Culture in crafts is connected to the immaterial and material environment and multiculturalism. Culture also means ethical choices in everyday life and lifelong learning.

BEAUTY

A sustainable craft product’s purpose of use defines its beauty. Emotional connections and cultural background also determine the aesthetic values of a craft product. Art objects and utilitarian objects have different definitions of beauty.

CONNECTION

Crafts connect people from different eras and cultures. Crafts connect and convey messages that make us want to have information, knowledge or handmade products that allow us to become a part of the cultural-historical continuum.

PROFITABILITY

Crafts must be profitable as a business. There must be a demand for the product and the service, and they must be useful. Usefulness means that there is a purpose of use, but it can also mean joy, skill and well-being.

COMMUNICATION

An understanding between craft products, makers, producers and users is a prerequisite for dialogue and good communication. Good communication constantly creates new meanings for crafts as a phenomenon.

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